E-Dribble

Seth Godin is receiving kudos for his post concerning the mistakes the music industry made and how any business can avoid the pitfalls.

You know what? His article is absolutely, without a doubt 100% correct. The problem isn’t that it’s incorrect. The issue at hand is that it’s common sense. I mean, it’s what we’ve all been saying for years.

Hell, even the RIAA has known it for years.

We can narrow his list down to two very important points:

1) Change with the advancements in technology.

2) Don’t sue your customers, turning them into your opponents.

Ok, got it. What else?

Well, that’s it.

Don’t piss off your customer base and when something better comes along, use it to deliver your product.

People have gotten so sick of the industry’s tactics that they are ready to give three cheers to anyone who will speak up against them, even if the statements are so simplistic that your cat figured it out last week.

Mr. Godin posted this article as a primer for other industries. He obviously feels that the RIAA isn’t sure where everything went wrong.

They know. It’s bully tactics. They didn’t want to go to digital because they couldn’t control the media. They felt they were large enough to push the consumer around and for the most part, they were right. I would wager money that over 75% of the people that commented in his blog, praising his genius have paid money to the RIAA in some form within the last month.

Instead of posting rules for industry that any industry already knows, why don’t we educate the consumer.

Top tips for the consumer being pushed around by big industry.

1) Stop taking their shit.

2) Stop giving them money.

That’s it. You could actually combine the two points to make one if you need to (poor memory, not enough room on your bumper sticker).

Screw the industry that is too stupid to figure out Seth’s points. If you don’t understand them, you’re not fit to compete. Darwin will take care of the entity that feels it’s ok to file lawsuits against your customers.

It’s the customer that obviously needs the tutorial.