I read it for the article.
by schwim on Aug.29, 2008, under Miscellaneous
No, I didn’t forget an ‘s’ at the end. I’m talking about Wired Magazine. I received the latest issue last week and after pulling out only the blow-in cards and pages with ads on both sides, I was left with about one article and 38 full page ads. I didn’t count the ads that didn’t span a full page.
I guess this is to be expected from a “technically savvy” magazine whose online polls only support Internet Explorer on Windows machines.
Luckily, my emo and 17 magazines still have plenty of content.
August 30th, 2008 on 12:09 am
Hi schwim. That’s bad. I’ve noticed the trend where you have to flip through a dozen pages of ads to get to the contents page, but only one article? Maybe you should send the ads back in an envelope with a covering letter …
Dear Sir,
Thankyou for the loan of your recent advertisements in Wired Magazine. Please accept their return as a token of my appreciation for a job well done. The single article would certainly not have arrived in the fine condition it did had it not been for the outstanding protection and padding offered by these extra pages. And had it not been for the fact that I had recently shopped for kitty litter, they would still be fulfilling an important need. I am concerned though, at the cost borne to decorate said padding with glossy print and pictures. Perhaps if you reduced these costs by, say, switching to bubble wrap, you could afford to hire reporters older than 12 and write articles for grown-ups. I do look forward to your next issue. Please don’t delay – the oil drip under my car is getting worse and I will need more pages soon. Sincerely …
August 30th, 2008 on 4:48 pm
Heya Bert, long time, no type
A long time ago, I actually returned their ads to them one month via the US postal service, but my missive was less witty and engaging than yours. They responded to me with an explanation that they had to have that many ads to be able to charge so little. I responded via an email address they attached that I would gladly pay double to do my part to halt the deforestation that Wired magazine was perpetuating.
Oddly enough, I didn’t hear back from them after that.