Although I can’t seem to find a form of media that doesn’t treat it like the second coming of Jesus, it seems that the productive public(well, those who haven’t had a labotomy yet) seem to be giving Twitter the cold shoulder. Check the stats.
- 85% follow friends
- 54% follow celebrities
- 29% follow family members
- 29% follow companies
Keep in mind that that last number is the only thing Twitter really cares about. They need companies with deep pockets to want to use Twitter, if they’re going to stay in business. If nobody is there to follow a business, the business has no reason to be at Twitter. Unfortunately for them, 12 year olds aren’t a great demographic to dominate, since allowances can only go so far.
This was my favorite part of the article, however:
“Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” Participatory Media Network co-founder and chairman Michael Della Penna said in a release. “This is a classic ‘glass half full’ scenario for Twitter because it’s clear that Gen Y has an appetite for social networking, but still hasn’t fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.”
I want to try my hand at this.
Give me a second.
Ok, I’m ready.
“The Edsel dominates the roadways, but clearly we are ready to carry actual passengers that purchased the car,” Schwim Dandy, the head public relations consultant for FoMoCo-Edsel Division stated in a release. “This is a classic ‘can’t lose’ scenario for Edsel because it’s clear that the public like to drive, but still haven’t fully embraced the toilet seat on the front of our car. There is a tremendous opportunity now for us to develop strategies to get this important group into our cars.”
Well, maybe I need to work on it a bit.